Our Mission

Behind The Label (BTL) is a not-for-profit storytelling platform that invests in the power of empathy and human connection to build positive communities.

Behind The Label enables many of us to stay in touch with real life stories, keeping us engaged with humanity and preventing us from dismissing the individuals who fall behind stereotypes.

We will continue looking for stories that assist the process of breaking down stereotypes and restore the human experiences behind common misrepresentations. In the eyes of Behind The Label, each story will change the way we connect with others and will inform how we can work more collaboratively across many areas of society. 

Attention is the rarest and purest form of generosity
— Simone Weil, Gravity and Grace